Search Engine Optimization (SEO)/ Search Engine Marketing (SEM)

Search Engine Optimization is a collection of strategies that improves the level at which your web site is ranked in the results returned when a user searches for a keyword or phrase. Gaveltek is pleased to offer techniques that will deliver the results you need to increase your law firms web visibility. Some companies separate these techniques and charge separately where we believe part of a responsible SEO campaign is fully maximized by utilizing all of these aspects and wedding them together for optimum results.

If you have ever used a search engine (I.E. Google, Yahoo, Bing) to research a business or a particular product or service chances are you never ventured beyond the first page of the search results.  The reason for this is probably because you found what you needed on the first result page.  You ever wonder how these businesses achieved this preferred web exposure and wondered ‘what could ranking here do for my business?’

At Gaveltek our expertise in search engine optimization for lawyers will increase your law firms web visibility, which will increase your law firms clientele.  Our techniques are based on several different factors that major search engines index to warrant higher rankings.  This dynamic process is driven by algorithms secret only to the search engines engineers.  Allowing us to handle your law firms web marketing will make you visible to the customers who are looking for you, therefore creating the conversions your law firm deserves.

Responsible Website Design or Website Redevelopment

Page Elements

Keyword Research

Anchor Tags

Link Building

Popularity

Domain-Naming

Analytics

Competitive Analysis

Responsible Website Design or Website Redevelopment

It is a common misconception that SEO is implemented after a website is built.  This is possible, yet it is much easier to be successful when your site is built on a proven SEO foundation.  The best option is to consider SEO before you begin to build your website, if that’s possible.  If not, have no worries.  You can still implement SEO strategies to the design of your site.  Gaveltek will help you from either facet of implementation.  We will take into consideration what types of search engines is most important for your site to be ranked and help you achieve results.

Page Elements

Each search engine places different importance on different page elements.  This makes it important to build your site to ensure a search engine properly indexes your site.  We make sure that your site meets the criteria of search engines according to these elements:

·      Text (meaning keywords)

·      Tags- both HTML and meta tags

·      Links

·      Popularity

Keyword Research

Text is one of the most important SEO building techniques implemented into a website.  Keywords are of particular importance within the text on the page, where those keywords appear, and how often.  Our research into keywords particular to your law firm’s specializations will match the words and phrases that potential visitors will use when searching for your site, or specific topics on your site.  These keywords make all the difference when a search engine indexes your website and produces it in the search results.

Tags

In SEO, two kinds are relevant on your website: meta tags and HTML tags.  Search Engines consider both these tags as they are related to website descriptions and again rankings.  We utilize the best keywords to make these most effective.

Anchor tags are another type of tag that is used to create links to other pages.  You have probably been on websites that have underlined words in different colors that if clicked lead you to another webpage.  These are best utilized by having these anchor tags as keywords as this will help with web ranking.  This is also an important segue into another important ranking technique: link building.

Link Building

Gaveltek wants your site to be a visible source on the web for content.  This means that having meaningful, relevant links from your site to other credible sites and the possibility of having these credible sites having links back to yours.  These avenues are an important factor in how your website ranks on the Web.  Link Building shows interactivity with the community and makes your website a legitimate source on the web.  For example, you are a DUI attorney and you have a section on your website about DUI roadblocks.  An effective link building technique would be to have a link to the city website where it mentioned the dates of DUI roadblocks.  This would create credibility in your site as a source of information and a valid link that would help your websites ranking.

Popularity

Popularity in website ranking terms means that the more often the site is selected from the search results, the higher the rank it achieves.  This is produced through creating a social buzz.  Gaveltek will help this process with key social media services such as Facebook, Twitter, and blogs.  There is more to this buzz generating than just creating accounts, and we get into more detail about how it will help you here.

Domain-Naming

Domain names (I.E. http://www.gaveltek.com) can also help with a websites SEO efforts.  If the name of the website has a lot to do with the site content it makes it a very effective SEO tool. 

We recently ran a search on the availability of the domain name www.bostonlegal.com.  This happened to be the name of a very popular legal drama television show that ran on ABC for a number of years.  Surprisingly, the sites domain was available.  More surprisingly, the price tag: $475,000.00!  As you can see a popular domain name can be a very valuable tool.  Using a domain name containing a keyword from your content usually improves your site ranking.  Gaveltek can help find the best most relevant domain names relevant to your law firm.

Analytics

Gaveltek realizes the importance of measuring the effectiveness of your site and all of our efforts as a team.  Analytics are the metrics that show you how the elements of your website are performing.  These evaluations are another method of showing ROI and getting consistent feedback on how your website is performing.  This allows us to make changes to improve your website and continually work on its ranking.  Gaveltek performs this service free of charge as part of our dedication to watch your law firm grow.

Competitive Analysis

There are many other lawyers competing for clients and effectively reaching them.  We will go at great lengths to measure your competitions success online and implement campaigns to reach your search engine exposure goals.  Furthermore, we will expose your competitor’s websites weaknesses and uncover opportunity for you.  Gaveltek has the tools to uncover the potential of your law firms website and SEO capabilities and maximize them.